November 16, 2023

Making insurance for SME’s and Sole Traders more accessible

etika partners with insurtech upcover to launch pay-by-the-month option

etika is proud to be partnering with upcover, providers of Australia’s fastest insurance for small business, which will now enable customers to pay by the month on its in-house platform – making insurance more accessible and affordable. 

Offering a wide array of insurance products from Public and Product Liability Insurance, to Cyber and Privacy Liability Insurance, upcover can cover businesses and contractors with policies to suit thousands of occupations in minutes. 

Anish Sinha, upcover’s Co-Founder & Chief Operating Officer said, “Alongside offering quick, jargon-free insurance, our top priorities at upcover are affordability and accessibility. We’re now enabling more SMEs and sole traders to access the insurance they need without having to bear the cost upfront.”

In 2022, cybercrimes rose 84% on the previous year – with an attack occurring every 11 seconds and costing the economy an estimated $445 billion. While many small business owners might assume cyber criminals are more interested in large organisations, this simply isn’t the case. Almost half of Australian cyberattacks are on small to medium sized businesses, and in this slowing economy, many SME businesses simply don’t have the budget for cyber security. 

“We know that times are tough for all business owners right now, the last thing we want is someone not protecting themselves or their business because they can’t afford the annual insurance premiums upfront” says Sinha. 

Marnix Poot, AU Country Manager at etika said, “We’re excited to partner with upcover, to support their ongoing tech developments and their commitment to ensuring accessible and straightforward business insurance. We know this development will go a long way in supporting our retail partners, and other SMEs in Australia to access the protection they need.” 

To access monthly payments, customers simply complete the two-question quote process via www.upcover.com and elect the monthly payment option. upcover’s monthly payments can be cancelled at any time and won’t attract interest or missed/late payment fees.

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